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Co-Creation of High-Tech Products in the B2B Domain

Leontin Karl Grafmuller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they;

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Marketing of High-Technology Products and Innovations

For undergraduate and graduate courses on marketing high-tech products Provide your students with the vital information they need to;

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Co Creation and Learning

, products and services to satisfy human wants. Co-creation is built not only around the perceptions of challenges, cause-and-effect relationships;

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Average Joe

The book covers numerous tech entrepreneurial founders and software developers, and the exciting brands or products that they created. It;

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B4B

manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible;

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High-Tech Ventures

High-Tech Ventures is for those who design, build, and market innovative products,people who are creating the high-tech world of the;

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Relationship Marketing Re-Imagined

Marketing is arguably amidst a paradigm shift. With the emerging value co-creation perspective, a single transaction can blossom to a;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From;

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Marketing Strategies for the New Economy

limited understanding of marketing. This book will be the definitive guide to anyone involved in the marketing of high tech products and, as such;

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Managing Innovation And Entrepreneurship In Technology Based

Describes principles and methodologies necessary to build efficient and highly productive work systems in high tech organizations that must;

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Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized-practically identical, from the customer's point;

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Marketing High Technology

Marketing is civilized warfare. And as high-tech products become increasingly standardized -- practically identical, from the customer's;

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Co-Creation Paradigm

, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co;

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Biorefinery CoProducts

co-products in the biorefinery. Specialty chemicals and other biobased products can be extracted from biomass prior to or after the;

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Co-Production and Co-Creation

Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come;

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Co-Production and Co-Creation

Co-production and co-creation occur when citizens participate actively in delivering and designing the services they receive. It has come;

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Marketing Of High-Technology Products And Innovations

Using a systematic approach grounded in empirical research, this text provides a framework for making marketing decisions in a high-tech;

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Brand communication in mid-size B2B companies

within the parameters of mid-size companies and B2B markets exists. That is why the goal of this work is to give an overview of the relevance;

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B2B Marketing in Mineral Industry

The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions;

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Kyoto Model, The

systems, generally termed 'the Kyoto Model'.The unique features of the model are detailed: the history and founding of these high-tech companies;

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The Future of Competition

role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly;

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Humanizing B2B

more relevant. This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate;

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Crossing the Chasm

Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech;

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Boring2Brave

needs to close the next deal? It's hard, right? The maniacal race to convert leads is an addiction for B2B tech companies. But such deal;

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Marketing Strategy for Medical Devices

market. The development of a marketing strategy for medical devices, which are high-tech and specialized products sold on a high competitive;

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