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Big Data Marketing Engage Your Customer

Leverage big data insights to improve customer experiences and insure business success Many of today's businesses find themselves caught;

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Data Driven Marketing For Dummies

Embrace data and use it to sell and market your products Data is everywhere and it keeps growing and accumulating. Companies need to;

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Gamification Marketing For Dummies

and boost your results using valuable gamification data. Games are fun! That's why gamification is so successful-customers will jump at;

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The Digital Marketer

targeting and positioning practices for today's digital era * How customer insights derived from big and small data and analytics, combined with;

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Customer-Centric Marketing

State-of-the-art analytic and quantitative methods for using big data to craft effective real-time, dynamic customer-centric marketing;

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Data Driven: Harnessing Data and AI to Reinvent Customer Engagement

, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success;

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Marketing Analytics

The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data with Marketing;

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Predictive Marketing

immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven;

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Marketing and Smart Technologies

intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and;

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Customer-Centric Marketing

or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top. * Define the new customer;

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Data Science for Marketing Analytics

from data to make better business decisions Build your experience and confidence with realistic hands-on practice Book DescriptionUnleash;

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Right-Time Experiences

Big Data is your guide to the new way of doing things. The book includes: Real world examples that illustrate how companies across;

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Connected CRM

, GEICO A must-read for CMOs, and more importantly CEOs, to simplify all the buzzwords around big data and dimensionalize the organizational;

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Data Science for Marketing Analytics

techniques for marketing analytics Explore uses of machine learning to power your marketing analyses Work through each stage of data analytics with;

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Customer Experience Book

Customer Journey Mapping to using Big Data, this is the ultimate Customer Experience manual for businesses, whatever the size of your company;

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Customer Data Platforms

in marketing Build a safe, compliant first-party data asset that your brand can use as fuel Create a data-driven culture that puts customers at the;

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Optimize

Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give;

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DataFirst Marketing

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics;

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Obsessed

customer experiences and frictionless customer services. Any of those interactions should be driven by customer data the pulse of every customers;

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Improving Your Measurement of Customer Satisfaction

(CSM). CSM entails gaining access to a customer base, assessing performance via survey design and data collection, analytical and graphing;

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Big Data-Driven Business

Get the expert perspective and practical advice on big data The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat;

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Customer Relationship Management

content on: Social media and social CRM Big data and unstructured data Recent advances in analytical CRM including next best action solutions;

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Marketing Automation

presents a new and better way to strengthen your competitive position by using your precious customer data to increase your bottom line. Required;

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Powerful Marketing Memos

, and entrepreneurs tips on the key marketing topics that will help you grow your businesses, retain customers, and build your corporate brands;

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Engaging Brands

well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear;

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Engaging Brands

well-being and happiness, customer loyalty and emotions, the customer journey map, and big data and combines it into a practical and clear;

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Customer Relationship Marketing

'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from;

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