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Asian Dimensions of Services Marketing
Explore current trends in the Asian service industry!Asian Dimensions of Services Marketing takes you on a journey through the service;
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
America). The book opens the view on the subject of customers' behavioral intentions of cross-buying banking services in East Asian countries;
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The Influence of National Culture on Customers' Cross-Buying Intentions in Asian Banking Services
America). The book opens the view on the subject of customers' behavioral intentions of cross-buying banking services in East Asian countries;
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Services Marketing
Services Marketing Second Edition helps students understand the role that services marketing plays in creating customer value, and the;
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Financial Services Marketing
Financial Services Marketing: An International Guide to Principles and Practice contains the ideal balance of marketing theory and practice;
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Services Marketing
Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;
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Services Marketing
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework;
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Services Marketing and Management
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Services Marketing and Management
Services Marketing and Management provides an in-depth consideration of how services are conceptualized, designed and managed, creating the;
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Principles of Services Marketing
Today, more people in the western world earn a living from producing services than making manufactured goods. Now in its sixth edition;
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Building A World Class Service Organization (Assessment Tool)
dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert;
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Managing Services Marketing
Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational;
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Principles of Services Marketing
Provides an introduction to services marketing. This work includes examples and theory. It covers useful content for those taking a;
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Services Marketing Global Ed 7th
. The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing;
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Financial Services Marketing
Ideal for advanced undergraduate and postgraduate courses in financial services marketing as well as professional courses such as the;
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Localizing Global Marketing Strategies
over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;
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Localizing Global Marketing Strategies
over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its;
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Services Marketing
Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen;
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Marketing Management
The book discusses the Asian economic crisis and its impact on marketing activities in the region. This second edition captures the new;
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Strategic Marketing in Tourism Services
Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic;
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Essentials Of Services Marketing
Essentials of Services Marketing, 1st edition, is the only introductory services marketing textbook presented in full color. Written by;
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Services Marketing
This new international edition of Services Marketing provides an up-to-date and comprehensive overview of the services marketing industry;
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Services Marketing
This book explains the issues, models and theories currently recognised as representing the sub-discipline of services marketing. Theory;
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Aid for Trade in Asia and the Pacific: Promoting Connectivity for Inclusive Development
The role of Aid for Trade (AfT) in promoting the growth and tradability of services is important, given that it is a major catalyst for;
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Management and Marketing of Services
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;
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Management and Marketing of Services
This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased;
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