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Digital Business and Electronic Commerce

business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the;

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Dynamic Digital Marketing

business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants;

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Marketing

. Students will be able to recognize effective marketing applications to create strategic plans for a large variety of business endeavors. This;

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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Big Data Analytics

of consumer behavior. The book concludes with digital marketing, marketing by consumer analytics, web analytics for digital marketing, and smart;

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Digital Marketing

develop key skills they will need in the workplace. Readers will learn best practice frameworks for developing a digital marketing;

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Business Hack

rise of digital media have changed the rules of business and marketing. It is now possible for small and new businesses to compete and thrive;

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From Starting Small to Winning Big

From Starting Small to Winning Big: The Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will;

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Digital Marketing AllinOne For Dummies

plan and put it to work for your brand From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies;

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Winfluence

ideas, how-tos for measuring success, and more to help any business owner, marketer, agency account person, or digital strategist see and seize;

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Understanding Digital Marketing

accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now;

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Digital Marketing

specialist for the specialist.' David Edmundson-Bird Principal Lecturer in Digital Marketing Manchester Metropolitan University;

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Digital Marketing Strategies For Your Business

carefully considered.Today, we live in a digital world where everyone is connected online. With billions of internet users worldwide, it makes;

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Marketing 2016

applications and real-world examples, including up-to-date material on social networking, digital marketing, social and environmental responsibility;

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The Ultimate Digital Marketing Book

marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean;

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Advanced Digital Marketing Strategies in a Data-Driven Era

marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers;

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Foundations of Marketing

Introduce the essentials and latest trends in marketing with strong visuals and timely discussions in the proven resource for students;

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Digital Marketing Applications

To understand digital marketing, it is necessary to understand what its origin is, how it develops, and which applications it;

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Digital Marketing Strategies and Models for Competitive Business

Modern marketing practices have evolved to become a dynamic meeting point for technology practitioners and business professionals. Digital;

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Managing Diversity, Innovation, and Infrastructure in Digital Business

through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing;

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Digital and Social Media Marketing

success. The book's customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for;

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Digital and Social Media Marketing

success. The book's customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for;

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How to Measure Digital Marketing

Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what;

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Marketing Mess to Brand Success

out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this;

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Managing Customer Experiences in an Omnichannel World

In a typical day, a customer's journey moves from a physical to a digital environment multiple times, to successfully and effectively;

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Digital Marketing for Dummies

everything in between Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital;

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Einde inhoud

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