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An Analytical Comparison of Wine Marketing Concepts

Though the traditions of vine- and wine culture date back for several centuries, numerous new trends;...

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Wine, Terroir and Utopia

and analytical lens of diverse scholars, who critically discuss a dazzling array of intersecting realities and imaginaries - economic;

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Wine Tourism Destination Management and Marketing

in wine and destination management. Chapters are contributed by numerous international authors offering an international and multidisciplinary;

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Wine Marketing

' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an;

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Wine Marketing

' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Wine, Food, and Tourism Marketing

Get the advantage you need to compete in the worldwide food and wine tourism marketplace! Wine, Food, and Tourism Marketing is an;

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Management and Marketing of Wine Tourism Business

; social media, customer empowerment and engagement, co-creation, social / responsible marketing and wine consumption. Each section includes an;

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The Wine Value Chain in China

> Collects and collates research on wine consumer behavior in China Presents an outstanding scholarly look at wine marketing;

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Wine Positioning: A Handbook with 30 Case Studies of Wine Brands and Wine Regions in the World

, with an emphasis on the identity, segmentation and positioning of wine appellations and wine brands. In its analysis of wine appellation models;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is cove;...

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Wine and Identity

In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To;

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Wine and the Vine

Wine and the Vine provides an introduction to the historical geography of viticulture and the wine trade from prehistory to the;

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World'S Wine Markets

countries has risen dramatically over the past decade. The World's Wine Markets includes an in-depth look at the growth and impact of New World;

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Contemporary Wine Studies

wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers;

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Contemporary Wine Studies

wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers;

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The Worlds Wine Markets Globalization at Work

countries has risen dramatically over the past decade. The World's Wine Markets includes an in-depth look at the growth and impact of New World;

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Thirst for Wine - Inside China's Wine Industry: The Success Factors of Marketing Wine in China

market entrance be successfully managed and what are the main challenges when bringing wine to China? This book is an insiders' guide to;

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Advanced Marketing Strategy

provide practice with the book's concepts, applying both managerial judgement and higher-level analytical approaches to complex;

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Strategic Marketing

of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and;

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Strategic Marketing

of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and;

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World Of Niagara Wine

production, and the final section examines the social and cultural ramifications of Niagara's increasing reliance on grapes and wine as an economic;

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Concise Encyclopedia of Science and Technology of Wine

When asking the question what is wine? there are various ways to answer. Wine is extolled as a food, a social lubricant, an antimicrobial;

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Wine Management and Marketing Opportunities for Companies and Challenges for the Industry

. Professionals in the sector, academics, students and wine enthusiasts will find up-to-date information, in-depth analyses and above all, an invitation;

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Wine

use of inactive dry yeast preparations to improve fermentation and the organoleptic characteristics of wine; analytical methods for the;

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American Wine Economics

The U.S. wine industry is growing rapidly and wine consumption is an increasingly important part of American culture. American Wine;

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Marketing In Creative Industries

, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with;

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