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New Developments and Approaches in Consumer Behaviour Research

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline;

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Higher Education Consumer Choice

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour;

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Understanding The Hospitality Consumer

* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the;

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Understanding the Hospitality Consumer

* Discusses the principles and research of consumer behaviour and illustrates how they are used in the hospitality industry today * Examines the;

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Consumer Profiles (RLE Consumer Behaviour)

Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book;

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Consumption Behaviour and Social Responsibility

quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model;

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Consumption Behaviour and Social Responsibility

quantitative research methods. In so doing, the book offers a new consumer behaviour model: the C-A-C-B (Concern-Attitude-Commitment-Behaviour) model;

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Explaining Consumer Choice

is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to;

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The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms 'traveller;

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Consumer Behaviour

This book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel;

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Consumer Behaviour and Analytics

. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge;

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Consumer Behaviour and Analytics

. Consumer Behaviour and Analytics provides a unique distillation from a vast array of social and behavioural research merged with the knowledge;

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Nordic Consumer Culture

consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors;

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Young Consumer Behaviour

consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as;

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Young Consumer Behaviour

consumer behaviour is changing. Young Consumer Behaviour: A Research Companion focusses on exploring the behaviour of young consumers as;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour

behaviour, and how consumer behaviour research and concepts can inform and be applied to broader/strategic marketing issues. The diversity;

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Consumer Behaviour & Marketing Research

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Complex Adaptive Systems and Consumer Research

answer the question "Can concepts from complex adaptive systems and conversation analysis be used to research consumer behaviour". A research;

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Understanding Consumer Choice

setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and;

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Consumer Behaviour

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg;

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Consumer Behavior, Global Edition

For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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Sport Consumer Behaviour

complete introduction to consumer behaviour in sport and events, combining theory and cutting-edge research with practical guidance and advice to;

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The Consumer Interest (RLE Consumer Behaviour)

This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer;

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